Get to Know Me
The Full Story…
I have a background in Environmental Science and Zoology, and for years I struggled to find the exact area I wanted to focus on within this space. There were so many things I was passionate about, from sustainable community development to ecology to environmental economics.
That's when I found myself drawn to the world of marketing - a place where all my passions intersected and I could use my knowledge while tapping into my creativity!
Now, when I tell people that I specialise in Ethical Marketing, one of the first questions I usually get is,
“How can marketing ever be ethical?”
To be honest, I used to ask myself the very same question. After being in the digital marketing space for over five years, I found myself rather disillusioned with the world of social media. We have never been as connected as social media enables us to be, but I started to feel that we have also never been further apart.
I set out to change this…
How do I do that? By creating ethical marketing content and strategies that allow brands and organisations to communicate transparently in a way that reflects their vision and mission, adds value to their audience, reduces their digital carbon footprint, and most importantly allows them to build a strong online community!
There’s nothing worse than writing a bio, am I right? But, I believe that the best results come from collaborations that are rooted in trust and aligned intention. So, it’s important that we get to know each other!
A little bit about me …
When I’m not behind my screen …
When I’m not working you’ll find me …
Spending time with my two beloved rescue pups, Darwin and Luna. They moved all the way from South Africa to the English countryside with us!
Working towards a slower more intentional life. I started my business after spending years stuck in a cycle of burnout. I wanted to do things differently and create a business that allowed me to live a slower life and make a small difference to our planet.
Pottering around my kitchen and endlessly scouring Pinterest for new vegan recipes!
